An Evening of Unity for Jewish Philanthropy
The Yeshiva Beth Yehudah, or “The Yeshiva,” widely known for its annual celebration of community and education, hosted its annual dinner virtually for the first time. Originally scheduled as an in-person event, this dinner smoothly pivoted and was held online.
The evening’s theme, “An Evening of Unity,” set sights on bringing communities together, uniting to bring positive change to the world, and attracted over 500,000 virtual attendees from multiple countries and continents.
The program featured guest remarks from a myriad of national and international political, civic and philanthropic leaders including Donald J. Trump, President of the United States, Joe Biden, Vice President, His Excellency Yousef Al Otaiba, United Arab Emirates Ambassador to the United States, Jamie Dimon, CEO, JPMorgan Chase, U.S. Sen. Debbie Stabenow, U.S. Sen. Gary Peters, Michigan Governor Gretchen Whitmer, Mike Duggan, Mayor of Detroit, Rev. Dr. Wendell Anthony, President, Detroit Chapter, NAACP., and more.
An Evening of Unity’s innovation stretched the boundaries of imagination by delivering a powerful campaign that strengthened community and united over half a million viewers. Chai and Beyond provided creative direction and oversight, and strong branded design elements were composed for the dinner design team to implement into all related areas of production.
Detailed creative direction, project planning and beautiful graphics were created for this campaign including the following:
Campaign branding
Sponsorship booklet
Postcard
Invitation
E-blast imagery
Flyers and advertisements
Web banners and ads
Social media content
Event signage and posters
Event decor elements